Patterns of Behaviour Essay Example for Free

Patterns of Behaviour Essay To form a reaction the particles must collide in high speed. The faster the particles collide the more kinetic energy is produced. This produces a bigger reaction. There are five key variables that affect the rate of a reaction (in this case with a solid and a solution): Change in temperature An increase in heat energy within the particles leads to more kinetic energy. Therefore there is more collision of particles and it increases the rate of the reaction. When we decrease the amount of heat energy, this will evidently slow down the reaction. For example we slow down the process of our food rotting by placing it in a fridge or a freezer. Change in concentration The concentrations of acids are classed in molars, so 2m would quite a strong concentrated acid, 0. 5m would be a very dilute weak acid and 1m would be in between the two. Also, the more concentrated the acid, the more particles it contains, so there is more of a chance for collisions.   Change of particle size Increasing the surface area of the particles would lead to more collision. We do this by making the particles smaller. For instance peeling a large potato would not take as long as peeling four small potatoes; this is because the smaller potatoes have a larger surface area for you to peel. Pressure (for gases only) Increasing the pressure would bring particles closer together so there would be more of a chance for collision.   Catalyst A catalyst lowers the activation of energy required, consequently there being a faster reaction. The three variables we are choosing to show which effect the rate of reaction in our experiments are: Particle size Concentration   Temperature Pressure was inappropriate to use as a variable, because we were not using two gases and a catalyst was unsuitable to use for small tests like these. I think that the tests in changing the temperature will have the fastest times, as the hotter a solution is the more the particles will move and collide, thus the rate of carbon dioxide being produce will be faster. I also think that the large particles test will take the slowest amount of time because of the lack of surface area and the reverse will occur with the test with powered calcium carbonate. Plan We will be running a various number of experiments to prove what effects the rate of reaction with calcium carbonate (marble chips) and hydrochloric acid. The balanced equation for these reactants along with the products: Calcium carbonate + hydrochloric acid calcium chloride + carbon dioxide + water Ca Co + 2 HCl Ca Cl + Co + H O When experimenting with the effects of the particle size we will use three sizes: large marble chips, small marble chips and powered calcium carbonate. For the tests in concentration of acid we will use 2m, 1m and 0. 5m. We will use 50cc of hydrochloric acid in each test to guarantee precise results. Finally for the experiments with the changes of temperature we will be heating the acid using a bunsen burner for two temperatures: 30i and 40i , then leaving the acid at room temperature (around 22i ). We will measure the temperature accurately using a thermometer. These will be the only three things that we are going to vary, to explain what affects the rate of reaction. We will also only be testing one variable at a time. For example, in the test for concentration we will obviously be varying the concentration of the acid (0. 5, 1 and 2m) but we will be keeping the temperature and the particle size the same (room temp. and small marble chips). To tell us what actually affects the rate of reaction we will monitoring how fast carbon dioxide is given off. To find this out we will have a plastic basin containing water. A test tube measuring 10cc filled with water will be held upside down in the basin of water and a delivery tube will be attached to the beaker holding the acid and calcium carbonate and the other end will be positioned in the test tube in the water. We will use all the same apparatus to ensure everything is fairly tested and is accurate to the equipment we are using. As the acid reacts with the calcium carbonate, carbon dioxide is released. This will travel through the delivery tube and into the test tube. The test tube will fill up with carbon dioxides and the water will pushed out. We will be timing this with a stop clock. As the water descends to 1cc we will record the time, then at 2cc, again at 3cc and so forth. At the end of each experiment we should have 10 times recorded. For each factor, instead of just performing the experiment once, we will repeat it three times to provide us with a more accurate end result. In total we will be doing 27 tests to show what effects the rate of reaction. Diagram To make certain that this method is good enough and to certify that it worked properly we will carried out a trail experiment. We used all the average variables for fair testing. So the temperature was at room (22i ) the concentration not to strong or weak (1m) and the small marble chips. Trial experiment results 1 molar room temperature small marble chips Min/sec 1cc 1:41 2cc 3:15 3cc 4:46 4cc 6:13 5cc 7:35 6cc 9:03 7cc 10:34 8cc 11:56 9cc 13:27 10cc 14:33 The carbon dioxide was released very slowly in this test. It took over fourteen and a half minutes for it to finish and this would not be practical because of the limited time been given to conduct all our experiments. It took so long, because we had only put one small marble chip in. There were no more calcium carbonate particles to react with the acid particles, so this had a dramatic effect on the time. On In each test we do we will always place more particles than the amount we need, so there is excess calcium carbonate at the end to make sure it does not run out during the test. Because this was the first time we were trying the tests out we were a bit slow placing the bung on and maybe some of the carbon dioxide had escaped. To improve our main experiments to achieve accurate results we had to place the bung on as soon as we dropped in the calcium carbonate to make sure no carbon dioxide escaped. Results Concentration 0. 5 molar room temperature small marble chips 1st 2nd 3rd Average Temperature Room temperature 1molar small marble chips 1st 2nd 3rd AverageAnalysis On the concentration graph the average of the 0. 5m results was looked very different compared to the 1m and 2m averages. Because it took the longest time to reach 10cc of carbon dioxide, the gradient of the line of best fit sloped very gently. The release of carbon dioxide started off very slow at the being. It took 1:30 minutes to reach 1cc, then the rate quickened and in 2 minutes 5cc of carbon dioxide had been given off. On the graph the gradient in those two minutes steepened. The rate slowed down after that and the release of carbon dioxide was gradual and steady.

Bedstones Gentrification Essay -- Papers

Bedstone's Gentrification Firstly I feel it would be a very sensible idea to write down my definition of gentrification, as at the end of the day that is what this coursework is about. "Conversion and renovation of redundant farm buildings into dwellings or different crafts by changing the structure (faà §ade) of them to get it up to date, essentially modernisation. This is often done by wealthier people moving in from the outside community and results in a raise of the settlements' socio-economic status, i.e. the community goes from a working class one into a middle class one due to people moving in. Also there is a change of a villages' function\ purpose to its community." However, has Bedstone undergone gentrification at all? Yes, I feel it has and by quite a considerable degree. Using my definition above I will investigate the many factors involved to come to an intelligent decision. Bedstone originated as an agricultural functioned village and the local area was covered with working farms. The population was also quite large, much more than it is today (at its highest in 1821 it was 165). This is backed by the variety of industry that was stationed here in the late 19th and early to mid 20th century. The village population was able to support a diary (1876- approx 1940's), a school until the 1940's, an inn until the 1930's, a blacksmith and a carpenter. The village used to be a bustling agricultural village, which through time has slowly diminished. Numbers have fallen steadily to the present day and is only now are they starting to grow. Now the village is solely a residential functioned village with no shops, inn, .. ... relatively new resident of the village has told me of further developments around the village indicating further gentrification and growth of the village. Unfortunately this further development will bring many problems with it, too numerous to mention and it is unclear what the future holds. However what is clear is that gentrification has happened in Bedstone and to a considerable degree, which hopefully has been shown. Bedstone has been through the whole process of gentrification of conversion and renovation of buildings, a rise in its socio-economic class, as well as a massive influx of people from the outside community. The trend is still going strong and I see no reason why the factors just mentioned won't continue far into the future. We should ask ourselves however, what does the future hold for Bedstone?

Sample Pr Campaign

Communications Plan Addressing Most Pressing Reputational Issues Facing Livestrong Background of current issue facing Livestrong Foundation Lance Armstrong – the 7 time Tour De France winner, cancer survivor and founding chairman of the Livestrong Foundation, has been facing a lot of pressure and criticism from the media and the public due to allegations of doping made by the United States Anti Doping Agency (BBC, 2012). On October 17 2012 Armstrong resigned as Chairman due to allegation of doping (Mary, 2012).In November 2012, Lance Armstrong officially stepped down from the board of directors and ended his association with the Livestrong Foundation which was then known as The Lance Armstrong Foundation (Mclaggan, 2012; Vertuno, 2012). However, despite this, the opinion of the people towards the Livestrong Foundation is one of prejudice. Many companies who formally endorsed Armstrong have dropped him from their campaigns. Some of these companies were Nike, Trek Bicycles, Giro , FRS (energy products), and 24 Hours Fitness (Petchesky, 2012).Various reasons were given by the heads of these organizations as to why Armstrong was dropped. FRS Chief of Marketing commented: â€Å"this seems like a good time to part ways† while 24 Hours Fitness stated: â€Å"our business relationship with Armstrong no longer aligns with our company’s mission and values† (Schrotenboer, 2012). These and many more statements were made in regards to the doping allegations. Armstrong’s reputation and image is currently deteriorating rapidly.There are many opinions from segments of society (such as the public and the media,) regarding the Livestrong Foundation after this alleged scandal. Here is a brief overview of the situation from various stakeholders (See Appendix for Livestrong Foundation view): The Public: The public had varied opinions. There has been one section of people who have stood strongly by Lance Armstrong and the Livestrong Foundation. They stand by the fact that the foundation is still about researching a cure for cancer and so it will always be respected in the eyes of the community.Lou Hablas has supported Livestrong for years and worn the iconic yellow bracelet in honor of his uncle, stepmother and friends who have lost loved ones to cancer. The 49-year-old Georgia resident says he'll continue to wear the bracelet despite news that embattled cyclist Lance Armstrong is stepping down as chairman of the charity he founded 15 years ago. But the poster of Armstrong leading his Discovery teammates in the team time trial at the 2005 Tour de France is coming down from his office wall amid news that the U. S.Anti-Doping Agency found â€Å"overwhelming† evidence of Armstrong's involvement in doping as a professional cycler. â€Å"What Lance initiated through the formation of a foundation in his name and efforts through Livestrong far exceed this formal and seemingly final recognition of Lance's fallibility, Cancer su cks and it is much bigger than Lance Armstrong † Hablas said in an interview with CNN (CNN, 2012). The feeling of Lou Hablas mirrors the feeling of millions around the world. While they still continue to strongly support the Livestrong, their respect for Lance Armstrong has diminished due to the doping incident.They are able to separate the foundation from Lance Armstrong and the controversy surrounding Lance Armstrong does not change their opinion on the Livestrong Foundation. On the other hand, there has also been a large segment of the public who have lost their faith in the Livestrong Foundation. Wendy Adams of Manchester, Pennsylvania, and her sisters have been wearing their yellow bracelets since their father was diagnosed with end stage prostate cancer in 2004. When her father died in 2005, the family respected his wish to be cremated wearing the bracelet and spent $200 dollars on the bracelets for family and friends to hand out.Now, she says she can't wear the bracelet with pride anymore because of its connection to Armstrong and the organization. She has taken it off and vows to never again wear it. She says â€Å"Lance is Livestrong, he is the face of hope. And when that face is that of a liar, a manipulator, for me? I can't wear it with pride anymore. † (Ibid) Therefore we see that the public has different opinions regarding the Livestrong Foundation after Lance Armstrong’s doping scandal. But the vast majority of people are able to distinguish between the Livestrong Foundation and Lance Armstrong.They recognize that the Livestrong Foundation is about cancer which is much bigger than Lance Armstrong and the foundation needn’t suffer due to the Lance Armstrong scandal. The Media: The media has been investigating the Livestrong Foundation closely after the Lance Armstrong doping scandal. The Livestrong Foundation has been under intense scrutiny recently. Bill Gifford, a journalist from OUTSIDE magazine, released an article s tating that the Livestrong Foundation doesn’t in fact do much to fund research to find a cancer cure (Gifford 2012).He states in his article â€Å"Equally interesting is what the foundation doesn’t do. Most people—including nearly everybody I surveyed while reporting this story—assume that Livestrong funnels large amounts of money into cancer research. Nope. The foundation gave out a total of $20 million in research grants between 1998 and 2005, the year it began phasing out its support of hard science. A note on the foundation’s website informs visitors that, as of 2010, it no longer even accepts research proposals† (Ibid. ).Gifford also goes on to say that the primary goal of the Livestrong Foundation is to advertise and promote Lance Armstrong as he is the face of the foundation. He says â€Å"I found a curiously fuzzy mix of cancer-war goals like â€Å"survivorship† and â€Å"global awareness,† labels that seem to entail p lastering the yellow Livestrong logo on everything from T-shirts to medical conferences to soccer stadiums. Much of the foundation’s work ends up buffing the image of one Lance Edward Armstrong, which seems fair—after all, Livestrong wouldn’t exist without him.But Livestrong spends massively on advertising, PR, and â€Å"branding,† all of which helps preserve Armstrong’s marketability at a time when he’s under fire. † Such stakeholder viewpoints illustrate that Livestrong has to be careful in all its future endeavors as it is under constant scrutiny due to the doping allegations surrounding Lance Armstrong. This may have serious impacts related to the loss of Livestrong’s reputation and hence the challenge is in disassociating the Livestrong brand from its founder Lance Armstrong.The message must be communicated that Livestrong is about the fight against cancer at a global level, rather than a mere doping scandal by its founder. ————————————————- The key issues identified previously in this report highlight the importance of rebuilding Livestrong’s brand image in a manner that refocuses public attention towards Livestrong’s over-arching agenda and manifesto: To fight cancer with determination in the face of adversity.The following communications plan outlining key aims, objectives, strategies and tactics has been produced with this message at heart. The formal severing of ties with Lance Armstrong, are the first steps taken by the Livestrong Foundation towards this process. ————————————————- PHASE 1 Key Aims * Identify key stakeholders that are currently affected by the crisis, who it may affect and why. * Refocus public attention towards cancer victims and inspirational c ancer fighters supported by Livestrong. Ensure that communication is clear, compelling, continuous, consistent and sustained. * Ensure that engagement, understanding and commitment amongst internal stakeholders is achieved in relation to implementing strategies and tactics to overcome crisis. Promotional Channel: Public Relations Objective: Honest and sincere Acknowledgement of the problem Livestrong is facing, the action taken and highlighting the need to focus on the true adversary – cancer itself. Strategy: Communicate in totality to internal and external stakeholders within the next 6 months.Tactics: 1) Organising a press conference A spokesperson that holds a prominent role in the Livestrong Foundation will address the public. In preparation for the press conference, the spokesperson will be given full media training beforehand in responding to questions by the press such as: What is Livestrong’s current stance on doping? How does Livestrong plan to attract donati ons when its founding member can no longer inspire donors or call on celebrity contacts? Who will lead the organisation now that Armstrong has stepped down?What will be the next steps of the charity? etc. (More questions will be prepared for media training, closer towards the launch of the press conference). The Spokesperson will begin the conference by acknowledging the doping allegations made towards Livestrong’s former founder which have resulted in the foundation formally severing ties with Lance Armstrong. The spokesperson will then, make it explicit that it was a necessary decision made with the true cause at mind – Fighting Cancer, which at the moment is not receiving ull attention by the foundation and its public due to Armstrong’s doping allegations. The spokesperson will highlight the significant difference made by the Livestrong Foundation in its long-term fight against cancer through conducting educational programs emphasising on healthy lifestyle, a nti-stigma campaigns and Grassroots fundraising events; all done in order to raise awareness, increase outreach and facilitate collaboration in an effort to improve the situation of cancer patients.Furthermore, the spokesperson will highlight that it is important for the public to keep in mind these contributions made by Livestrong in the fight against cancer and will advise the public to ‘look at two separate people: Lance Armstrong the cycling champion allegedly turned drug-user and Lance Armstrong the cancer fighter and symbol of inspiration† of which the latter was the reason for Livestrong’s success until this point.Not only does Livestrong reach out to cancer patients, but also to those who look for inspiration, determination and hope, in their darkest hours of need. After these key points are made, the spokesperson will invite the press for a Q&A session. 2) Distributing press releases and feature articles online and offline Firstly, a number of press relea ses will be distributed to key media outlets (offline) and wired agencies (e. g. Reuters online), raising and addressing similar points to that of the press conference.Secondly, feature stories focusing on Livestrong Foundation support given to local and national cancer victims and their families will be distributed (both online and offline) in local and national media outlets. These stories will focus on an angle showing the determination of the cancer victims, survivors and their families and how Livestrong aids them in this journey through emotional and financial support; essentially, communicating in a compelling way to engage the public with Livestrong.Further, by distributing a considerable number of press releases and feature stories online, it would ensure that members of the public will encounter such stories which focus on Livestrong’s positive impact on society, in effect, proving to be a cost effective-method achieving search engine optimisation (SEO). 3) Social m edia engagement Firstly, a video release will be made (utilising YouTube) featuring the incoming board chairman of the foundation – Jeff Garvey, who outlines the next steps that will be taken by the Livestrong Foundation followed by the severing of ties with its former chairman – Lance Armstrong.This would mainly involve giving undivided attention towards the Livestrong Foundation mission in â€Å"providing free financial, practical and emotional support services for cancer survivors and their families. † This video will then be attached to Livestrong’s website, Facebook page, Twitter account and Blog. This will be followed by an invitation to the public to give their honest opinion about Livestrong and suggest ideas about what steps the foundation could take in order to better contribute to its fight against cancer.In addition, a competition will be posted on Facebook and Twitter announcing that the winner who suggests the most creative and engaging idea will have their name as part of the next Livestrong campaign title and the opportunity take part as one of the campaign team leaders. Not only will this type of approach promote symmetrical communication between Livestrong and the Public, but also indirectly suggests that Livestrong is trying its best to move past the Lance Armstrong doping scandal and refocus all its energy towards fighting cancer. ) Establishing an Intranet system for internal stakeholders of the Livestrong Foundation Given the possibility that not all members, employees and shareholders may be aware of the severity of the issue concerning Lance Armstrong’s alleged doping scandal and the strategic action taken to repair Livestrong’s reputation; an intranet will be established to provide the latest information on the issue and steps taken to rebuilding Livestrong’s brand image in a manner that refocuses public attention towards Livestrong’s battle against cancer.The intranet page will b e maintained by a trained team who will monitor current problems, predict any future revelations and watch the movements of public and media opinion closely. This will also provide the opportunity for internal stakeholders to ask questions, post responses, and contribute ideas about the crisis in a community sphere. Measurement and Evaluation Firstly, feedback could be gained from journalists, who will attend the press conference, on whether the responses given by the Livestrong Foundation were sufficient in communicating Livestrong’s future intentions and vision purely focused on battling cancer.The press releases and feature stories will be evaluated in relation to how consistent, clear and compelling they are in producing communication outcomes (e. g. Whether the key message was fully, partially, incorrectly, negative/positively, etc. conveyed . In relation to evaluating the level of public engagement with social media, they will be measured according to the tone of commun ication. For example, whether the blog, twitter and Facebook responses by the public, were positive, balanced, neutral or negative.Furthermore, this will also be measured by tracking levels of public engagement. E. g. whether target audiences are: Lurking, Casual, Active, Committed or Loyal. The activity on the intranet will be measured in a similar fashion although it would also include tracking the amount of internal stakeholder response within a period of 6 months. Given that the above strategies and tactics are successful and meet the objective, the Livestrong Foundation can move towards the 2nd phase which involves creatively utilising the promotional channels of Advertising and Viral Marketing.Note: The above strategies were considered after examining the cases of Sony and Dell when they faced a product defect issue where they avoided damages to their reputation through responses received through their established crisis website (Larkin and Register, 2008:63) Further, the case concerning the rebranding of Scope – the charity organisation for cerebral palsy – was also examined in detail (Scope, 2012). ————————————————- ————————————————- PHASE 2 Promotional Channel : AdvertisingObjective: Ensure a new and improved understanding of Livestrong by the public. Strategy: Creating a new advertisement to broadcast Livestrong’s new image. Tactics: Two different advertisements will be made for two groups of audiences. 1. Advertisement directed towards the general public: This advertisement features a little girl frolicking happily in a garden. The whole frame is colourful. Suddenly, a monster called â€Å"cancer† appears, and a thunder storm occurs. The little girl begins to cry in fear. At this time, a large number o f Livestrong wristbands appear to fight the monster and protect the little girl.The wristbands knock the monster down and sunshine prevails. The slogan: Let Livestrong Protect the One You Love then appears . The advertisement will be shot in the style of caricature which makes it simple and easy to comprehend. Even children will be able to understand the advertisement; therefore, the target audience is broadened. This inspiration comes from Fresh Start—the campaign which is called up by Welsh government to stop smoking in cars. This campaign used children as their starting points and inspired people stopping smoking. ((2012). GOLLEY SLATER LAUNCHES FRESH START WALES. Online] Last accessed December 13th). 2. Advertisement directed towards cancer survivors and their families The second advertisement is aimed at encouraging people who have suffered from cancer to be hopeful and to trust Livestrong. This advertisement will focus on the reliability of the Livestrong foundation. Th e advertisement has a black and white tone to portray people’s emotion after knowing that they get cancer. This scene will simply focus on the facial shots of people who have just found out that they have cancer. Sad music plays in the background to enhance the affect.After this, the Livestrong wristbands appear. The yellow color of the wristband symbolizes sunshine and how Livestrong can brighten the lives of those who suffer from this terrible disease. The advertisement ends with the frame being full of sunshine and smiles on the faces of the people who suffer from cancer. Platform: These advertisements will be played in public places, such as subway stations and bus stops because it has a wider reach in terms of viewers. Some posters with a similar theme will also be used as outdoor advertisements. There will also be a donation box near the screen.This is done because people will feel the need to donate immediately after viewing such a touching advertisement. Prediction: I t is estimated that 6 months into the advertising campaign, the awareness of Livestrong will increase by 30%. Also, the donation towards the Livestrong foundation will also increase about 10%. Promotional Channel : Viral Marketing Objective: Increase people’s awareness of Livestrong Strategy: Take advantage of social media, such as Youtube, Twitter and Facebook to let more people know Livestrong’s new image Tactics: 1. Flash MobThere will be several â€Å"flash mob† activities in target cities, such as London and Manchester, which means organizing about 50 people at the city landmark wearing Livestrong apparel and repeat the Livestrong’s slogan. All this will be recorded and broadcasted onto social media sites. This tactic is inspired by the popularity of Psy’s Gangnam Style. Gangnam Style’s shoot to popularity is attributed to the effective use of social media through which it gained global recognition. 2. Twitter and Livestrong Another act ivity, mainly to do with Twitter, can also be undertaken.A custom designed poster stating â€Å"Keep Calm and Trust Livestrong† will be posted by Livestrong. Every time the poster is re-tweeted, Livestrong will donate 1 pound towards a cancer rehabilitation center. This action will not only help people who suffer from cancer, but will also pique the attention and interest of the people and increase brand awareness. Platform: Social media will be the main platform for this strategy as it is currently more popular than traditional means of marketing. Social media will reach a very wide range of audience†¦ from the youth to the older generation.Also, the broadcasting speed of social media is faster compared to broadcasting via traditional means. ————————————————- Prediction: In this six months campaign, Livestrong’s exposure rate on social media will increa se and people will have more positive aspects to discuss about Livestrong. ————————————————- Word Count: 3,275 References British Broadcasting Corporation (BBC). (2012), â€Å"Lance Armstrong receives US Anti-Doping Agency charges. ’ [Online] Available at: http://www. bbc. co. uk/sport/0/cycling/18435771 [Accessed: 1 December 2012].Burleigh, N. (2012), ‘Will Livestrong Stay Strong? ’ [Online] Available at: http://www. bicycling. com/news/featured-stories/will-livestrong-stay-strong? page=0,1 [Accessed: 1 December 2012] CNN (2012) ‘Livestrong bracelet: To wear or not to wear?. ’ [Online]. Available at: http://www. cnn. co. uk/2012/10/18/living/lance-armstrong-livestrong-legacy/index. html [Accessed: 1 December 2012] Gifford, B. (2012), ‘It's not about the lab rats. ’ [Online]. Available at: http://www. outsideonline. com/outdoo r-adventure/athletes/lance-armstrong/Its-Not-About-the-Lab-Rats. tml? page=all [Accessed: 1 December 2012]. Golly Slater (2012), ‘Golly Slater launches Fresh Start Wales. ’ [Online]. Available at: http://www. golleyslater. co. uk/services/public-relations/news/news-detail. php? id=976 [Accessed 29 November 2012] Livestrong (2012) Livestrong Milestones [Online]. Available at: http://www. livestrong. org/Who-We-Are/Our-History/Milestones [Accessed: 10 December 2012]. Maclaggan, C. (2012) ‘Exclusive: Livestrong cancer charity drops Lance Armstrong name from title’ [Online]. Available at: http://www. chicagotribune. om/sports/olympics/sns-rt-us-cycling-armstrong-livestrongbre8ae000-20121114,0,6273785. story [Accessed: 1 December 2012]. Mary, P. (2012) ‘Armstrong Is Dropped by Nike and Steps Down as Foundation Chairman. ’ [Online]. Available at: http://www. nytimes. com/2012/10/18/sports/cycling/lance-armstrong-dropped-by-nike-steps-down-as-chairman -of-his-charity. html? pagewanted=all [Accessed: 1 December 2012]. New York Times (2012) ‘Times Topic: Lance Armstrong. ’ [Online]. Available at: http://topics. nytimes. com/top/reference/timestopics/people/a/lance_armstrong/index. tml [Accessed: 1 December 2012]. Petchsky, B. (2012), ‘A full list of the brave brave companies that dropped lance Armstrong only after Nike did. ’ [Online] Available at: http://deadspin. com/5952679/a-full-list-of-the-brave-brave-companies-that-dropped-lance-armstrong-as-an-endorser-only-after-nike-did. [Accessed: 1 December 12]. Regester, M. & Larkin, J. , (2008) Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice. London: Kogan Page. Schrotenboer, B. (2012), ‘Livestrong: Only 8 donors asked for their money back. ’ [Online]. Available at: http://www. usatoday. om/story/sports/cycling/2012/11/12/livestrong-lance-arms trong-doping/1700831/ [Accessed: 1 December 2012]. Scope (2012), â₠¬ËœThe Spastics Society to Scope: The story of the name change and relaunch November in 1994. ’ [Online] Available at: http://www. scope. org. uk/sites/default/files/pdfs/History/Scope_name_change. pdf [Accessed: 1 December 2012]. Vertuno, J. (2012) ‘Lance Armstrong Cuts Formal Ties to Livestrong, Resigns from Board’ [Online]. Available at: http://www. therepublic. com/view/story/c98e415cc01346f19a7a67a12ead195f/CYC–Armstrong-Livestrong [Accessed:1 December 2012].Wall Street Journal (2012) Statement by Lance Armstrong [Online]. Available at: http://online. wsj. com/article/SB10001424052702303734204577464962634804348. html [Accessed: 1 December 2012]. APPENDIX The Livestrong Foundation Perspective of Lance Armstron’s Allegations: The Livestrong Foundation was initially very supportive of Lance Armstrong during the doping incident. However, Lance Armstrong stepped down from the board of directors of the foundation and ended all association with Livest rong. This was done to ensure that the negative publicity directed towards Lance Armstrong would not affect Livestrong’s popularity.The incoming board chairman, Jeff Garvey, said that Armstrong was distancing himself from Livestrong to protect it against any damage resulting from his doping controversy. â€Å"Lance Armstrong was instrumental in changing the way the world views people affected by cancer,† Garvey said. â€Å"His devotion to serving survivors is unparalleled and for 15 years, he committed himself to that cause with all his heart. † (The New York Times 2012). Livestrong CEO Doug Ulman, a cancer survivor himself, sees the scandal as little more than a sad distraction from a noble cause, and he sees no need for a formal distancing from Armstrong. This organization has never been stronger in terms of fulfilling our mission and the support that we receive from literally millions of people,† he says. â€Å"We are trying to tackle a global problem, the number one cause of death around the world. And so the investigation unfortunately has become a distraction from our mission. We are literally, positively changing lives every day and we have so much more to do and to be pulled away and distracted even for 10 minutes is

Essay about The True Gospel of Wealth Andrew Carnegie.

U.S History September 17,2012 The True Gospel of Wealth: Andrew Carnegie The True Gospel of Wealth, an article written by one of the richest, most powerful men of the 19th century, is a guide to a nation virgin to mass amounts of wealth, and power. Carnegie is a self made millionaire, who immigrated to the United States with less than a dollar in his pocket. This fact would serve important in Carnegies epic rise to fortune, also in developing such philosophical understandings as, The True Gospel of Wealth. Andrew Carnegie was a firm believer in idea of individualism. That everyman must work and rise on his own ambition alone, that each man for themselves. In other word, he did not believe in the communist thought of working†¦show more content†¦To simply give money as â€Å"charity† to a man who has none, is to only feed into his follies as a man. Carnegie believes that in an every 1,000 dollars given to charity, 950 dollars of it goes to waste. The rich man who simply hands money away in small sums to others themselves only stalls the growth of character and ambition throughout the Nation. Nonetheless, the third mode is which Carnegie beckons as the start of a great evolutional growth in the distribution of wealth amongst classes. Carnegie believes that the rich must supply the poor with not money directly to their pockets, which would coax temptations. Rather, the rich must supply the less fortunate with the means to grow as people, to heighten ambitions, and raise the level of class. This is done through, for example, the construction of a public library. Carnegie, in fact, tells a tale of Mr. Tilden. Mr. Tilden, a wealthy man, builds a large public library in New York City. This distributes more than a couple quarters could ever, the ability for any man to enhance his learning and opportunities for free. In result, Carnegie has lead us as a young nation on the brink of unthinkable upsurge of wealth, power, and respect from around the world to a place of great thought. In this individualistic ideal of life, Carnegie believes we can grow exponentially as a people under the right circumstances. A system of distribution, and a system of support meant toShow MoreRelatedAndrew Carnegie The Gospel Of Wealth Summary1044 Words   |  5 PagesAndrew Carnegies The Gospel of Wealth: Why Now? Makayla Newberne, The Times’ Editor in Chief In case you missed reading the June, 1889 issue of the North American Review, Andrew Carnegie submitted some words of wisdom entitled â€Å"The Gospel of Wealth†. In this article, Carnegie shares his beliefs as to what the moral obligations of the wealthy are to their fellow citizens. Andrew Carnegie, a Scottish immigrate to the United States in 1848, is a self-made millionaire and agreeable one of the richestRead MoreEssay about A Man Who Knew Balance: A Rags-to Riches Tale1469 Words   |  6 Pagesnone that can compare to the likes of Andrew Carnegie’s. Although Carnegie was a man whose character fell somewhere between callous and benevolent, his abundant contributions to America are nothing short of remarkable. His journey is an exemplary display of the true opportunity that you are given in America regardless of the card you have been dealt. While his sheer wealth was very notable, his philanthropic influences are not to go unnoticed either. Andrew Carnegie was one of the first businessmen toRead MoreThe American Dream and Charity: Carnegie and Emersons Different but Complementary Conceptions1585 Words   |  6 Pagesï » ¿ The American Dream and charity: Carnegie and Emersons different but complementary conceptions Individualism has always been an integral part of American, capitalist culture. Early on in its history, America was conceptualized as a land where it was it was possible for people to reinvent themselves. Even a poor immigrant like the Scot Andrew Carnegie could pull himself up by his own bootstraps, according to the logic of the American Dream. Carnegie believed that making money was a proof ofRead MoreAndrew Carnegie And The Gospel Of Wealth957 Words   |  4 PagesAndrew Carnegie (1835-1919) is a prime example of the phrase, from rags to riches. During his early and teenage years, Carnegie went through poverty. After coming up with crafty investments and going through various jobs, he rose to great prosperity. Because he has experienced poverty and knows that it is a well-known problem, â€Å"Carnegie sought to use philanthropy to provide opportunities for individuals to help themselves.† Unlike Carnegie, William Graham Sumner (1840-1910), an influential professorRead Mo re Robber Barons and the Captains of Industry Made Americas Economy of Today862 Words   |  4 Pagesway America’s economy it is today. The Robber Barons and the Captains of industry were both very similar but completely different with how they operated in the economic world. Robber Barons made wealth in a variety of ways but still maintained the sense of thieves from the way they attained their wealth and treated their people hence forth their name. The Robber Barons were considered a unlikable form of business because of the effect they had a negative effect on the community. The Robber BaronsRead More`` The Jungle `` : Social Injustice And Unfair Treatment Of The Working Class1128 Words   |  5 Pageschanges that had been made socially were for the best. For instance, Andrew Carnegie in the The Gospel of Wealth sees the industrialization in a positive light. He, along with other Robber Barons of the late nineteenth-century are the ones that created the idea of a â€Å" Gilded Age†. His class of folks believed their contributions to society was bringing back a Golden Age. Carnegie, though, didn’t necessarily approve of the wealth distribution and was aware there was an issue. However, others didn’tRead MoreThe United States Post Civil War1173 Words   |  5 Pagesindustry† that helped the U.S grow at unparalleled speeds. Wealthy capitalists such as Andrew Carnegie and John D. Rockefeller were indeed â€Å"captains of industry† who enlarged American industry and businesses, used their wealth to better their communities, and elevated the United States to new heights as one of the leading industrial powers of the entire world. The major wealthy capitalists of the time-Andrew Carnegie, John D. Rockefeller, J. Pierpont Morgan, and Cornelius Vanderbilt-all played a tremendousRead More Andrew Carnegie 3 Essay1233 Words   |  5 Pageswithout the contributions of Andrew Carnegie, the wealthy industrialist who showed the world a profitable and proper way to operate a business. Andrew Carnegie is the real reason why American business and economy had become so dominant in the 20th century. Carnegie was born in November 25, 1835 in Dunfermline, Scotland. His parents were handloom weavers who barely had enough money for food. Carnegies were radicals who never feared to demonstrate for their rights. Andrewamp;#8217;s father, Will, wasRead MoreWhere Ideologies Clash: Galbraith vs. Carnegie1928 Words   |  8 PagesWhere Ideologies Clash: Galbraith vs. Carnegie Wayne Eternicka Nicolet Area Technical College Where Ideologies Clash: Galbraith vs. Carnegie All men are created equal – that is, unless you subscribe to Andrew Carnegies ideas put forth in the 1889 essay â€Å"The Gospel of Wealth.† Carnegie (2010) wrote that some people are â€Å"unworthy† while others are â€Å"the highest type of man, the best and most valuable of all that humanity has yet accomplished† (p. 395). Carnegie’s (2010) belief in social DarwinismRead MoreAndrew Carnegie : The Architect Of Modern America2226 Words   |  9 PagesAndrew Carnegie: the Architect of Modern America The â€Å"rags to riches† story is a term of reverence respecting the few in society who sacrificed the little they had and emerged successful. These doctors, lawyers, entrepreneurs, researchers, and other professionals inspire people of all socioeconomic levels by transforming nothing into something. Jay-Z, George Soros, Steve Jobs – these are names culture holds with great respect. One â€Å"rags to riches† story not many Americans have heard of pushes